For investors
Building the direct-selling toolkit for India’s small businesses
Millions of small sellers in India take orders in WhatsApp chats or pay marketplaces a cut of every sale. UdyamScan gives them a free store they fully own, with orders on WhatsApp.
6.3 crore
MSMEs in India
50 crore+
WhatsApp users in India
0%
Commission on UdyamScan
10
Languages at launch
MSMEs: Ministry of MSME, Annual Report 2022–23. WhatsApp users: Meta, widely reported. Shown for context.
The opportunity
A huge market that sells on chat
India’s small businesses already sell on WhatsApp, but without a store, an order list or a way to grow. The next wave is direct, owned and free to start.
The seller keeps the buyer
Marketplaces sit between seller and buyer. UdyamScan flips it: every order and every number belongs to the seller.
Full flow, not a feature
Store, products, sharing, orders, payment details, buyer pages and insights in one free product.
Free first, paid extras later
Sellers start free. Revenue comes later from premium extras such as automatic WhatsApp updates, which sellers can choose.
Built-in switching costs
Once a seller’s products, links, QR posters and buyers live on UdyamScan, they stay.
Why now
Three tailwinds at the same time
UPI made payments instant
Buyers pay sellers directly in seconds, so a store doesn’t need to hold money to work.
WhatsApp is where India buys
Hundreds of millions already message businesses; UdyamScan turns those chats into orders.
Small businesses run on phones
From metros to small towns, owners expect to run everything from their phone.
Where we’re headed
From a free store to the small-business toolkit
- Today
Free store with orders on WhatsApp
Store link and QR, products, orders, payment details, buyer pages, insights and 10 languages: built.
- Next
Growth tools for sellers
Automatic WhatsApp updates, AI product entry by voice and photo, a simple ledger and discovery.
- Vision
The toolkit every small seller runs on
One place where India’s small businesses own their buyers, data and growth.
Who we are
Nitish Beejawat, founder
UdyamScan is built by Tantrija, a technology company in India focused on practical software for real-world businesses. We are committed to data privacy and India’s Digital Personal Data Protection Act, 2023.
Let’s build the future of small business together
We’re happy to share our progress, roadmap and plans. Reach out and we’ll send our investor deck.
Get in touch